"Forty million readers follow the Gumps. ... If I could prove it I would say there are exactly 16,847,915 3/4 people writing to Sidney Smith, care of the Chicago Tribune, with suggestions as to what he should do with the Gumps next. And inasmuch as most of us take the Gumps seriously and expect to have our suggestions followed, the problem of these suggestions is a real one, after all."
--William Fleming French, describing an example of the problem of fannish engagement for newspaper comic The Gumps, quoted in Jared Gardner's Projections